Why StorySelling?
We all know that people buy from people they trust and like. But how do we get people to like and trust us? The secret is to create an emotional connection with your audience. But how do we create an emotional connection? The fastest and most efficient way to create an emotional connection is StorySelling!
But most people have only heard of storytelling, what is storyselling?
StorySelling is the next level of storytelling. It is storyselling your products and services through storytelling to inspire action, whether that is to increase market share, build awareness, or drive engagement, across all delivery mediums. Meaning it could be done through a sales pitch, website, presentation deck, a keynote speech, a book, or a marketing or outreach campaign.
Course 1
Pitch to close: Deliver an impactful elevator pitch to close more sales.
Every ineffective elevator pitch is a missed business opportunity! Whether we care to admit it or not, we’re always pitching. Every time we meet someone new and answering the “what do you do” question, we are pitching. What if
you could turn every pitch into a business opportunity, how many more sales you think you could close?
The key to an effective elevator pitch is not about giving a discount, making it urgent, or explaining how you do what you do. It is about making your pitch relevant, relatable, and memorable, to create that emotional connection with your target audience. If no one asks you any questions after your pitch, it is a dead-end conversation. No sale will come of it.
And that's where storyselling comes in. Imagine if you could storysell your products/servies/ideas to drive action,
would that be awesome?
An elevator pitch is like a trailer of a movie. You can't make the trailer without shooting the movie first. That's why your brand story has to come first. Once you have your brand story, you are ready to craft your pitch. Because crafting an elevator pitch without a brand story is like throwing spaghetti on the wall hoping it will stick.
In this course, you will learn the 7 steps to build your brand story and using the same elements
to craft your impactful elevator pitch to close more sales!
Course 2
Why Me: How to articulate your differentiators and stand out
from your competitors
It used to take 7 touches to close a sale. Now that number has gone up to 16. How can your team find different ways to engage in effective sales conversations to win more customers?
The answer is emotional connection. Without that, nothing will happen. Learn how iconic brands i
nject feelings into their brand identity to build brand loyalty.
In this course, you will learn how to identify feelings you want your customers to experience about your brand, and inject those feelings into your business to strengthen the emotional connection you have with your customers. Plus, learn how to identify and articulate your differentiator(s) so you can stand out
from your competitors and win more sales.
Course 3 (coming soon!)
Rockstar on camera: Tell your story on video
Most people retain 95% of the message from a video vs. 10% from what they read. You read that right!
Although video is the most effective delivery format, a lot of business owners still don't take advantage of this popular medium. I often hear business owners say "oh I have a bad hair day; I don't look good on camera;
I don't know what to say; what if I mess up", the list goes on.
I created this course to help you step out of your comfort zone, be brave and share your story with the world. By now, you've already learned how to craft your brand story and deliver your impactful elevator pitch, identify and articulate your differentiator(s), and injecting feelings into your brand to build your brand identity and loyalty.
Getting on camera to share that message is the logical next step.
In this course, you will learn the dos and don'ts for on camera presence, simple framing and lighting tips, body language and hand gestures, color coordination and wardrobe choices, as well as
picking a professional background for your video.
StorySelling Course
Hear From Our Clients
"Mellissa got me excited about my business again. Spending time to deep dive on what makes us different than our competitors is crucial. We all have our secret sauce and Mellissa really helps you look within to find out why people should work with you and what makes you awesome!"
Lee Anne Davis
Business Owner
"I had the most amazing experience! I was finally able to get to my why. I was so in my head. For the first time, I was able to articulate why I'm doing what I'm doing. It changed the impact of my story. I can't thank Mellissa enough for getting me to go from my head to my heart!"
Lynn Murphy
Coach/Author
"Mellissa Tong is a radiant beam of much-needed energy! Her enthusiasm is infectious! She KNOWS how to tell a story that the audience will NEVER forget!"
Kimberly Gorham
Business Owner